Marketing Forecast from Ad-ology

After the initial boost of new car sales generated by this past summer’s Cash-for-Clunkers program, U.S. auto manufacturers and dealerships will be looking for the best way to keep cars moving off the lot. Despite profit pressures, industry analysts believe manufacturers and dealers will continue to advertise. According to Cameron McNaughton, “[c]ar companies still have among the largest advertising/marketing budgets in the industry.”

Last week I blogged about how more consumers are taking on small do-it-yourself (DIY) home maintenance projects such as painting. It turns out that many consumers are also getting familiar with what’s going on under their hood of their cars, all in order to save money. This increase in DIY auto repair was highlighted in a new Honeywell study.

As consumers to continue to hear about energy-efficient vehicles, many have indicated their interest in plug-in hybrid electric vehicles (PHEVs). The most recent survey from Pike Research indicates a significant rise in the number of consumers, now at nearly 50%, who are “extremely or very interested in purchasing a PHEV with a 40-mile range on a single charge.”

Ad-ology Research recently updated their Industry Marketing Insights industry-mktg-insights10report for Auto Dealerships.

Ad-ology Research recently updated their Industry Marketing Insights industry-mktg-insights10report for Auction Houses.

Ad-ology Research recently updated their Industry Marketing Insights report for Auto Service Centers.