Baby Boomers Leading New Car Sales, Automakers Taking Notice
Automakers are shifting toward targeting Baby Boomers, who have weathered the financial crisis better than millennials. According to a new study from J.D. Power and AARP, people age 50 and older now buy more than 6 of every 10 new vehicles sold — 62%. In contrast, buyers age 18 to 34 now are just 13% of the new-car market — down from 24% in 2001.







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