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Organic Food Sales and Marketing on the Rise
Consumers are concerned about what they eat and what they feed their children, but household budgets don’t always allow for paying a premium – whether it’s on branded or organic foods. After several difficult years during the recession, more consumers are paying extra to buy organic. In total, the industry is now valued at more than $28.6 billion.
Selling Direct-to-Consumer Farm Produce Requires Memorable Brand Story
The locally grown food movement is expected to reach a value of $7 billion this year. The figure includes sale of produce made directly to consumers as well as to supermarkets and restaurants. Some local growers link the market’s rise to consumers understanding where their food comes from but others say it’s all about smart marketing and there’s more of that to come.






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