Marketing Forecast from Ad-ology

Consumers are concerned about what they eat and what they feed their children, but household budgets don’t always allow for paying a premium – whether it’s on branded or organic foods. After several difficult years during the recession, more consumers are paying extra to buy organic. In total, the industry is now valued at more than $28.6 billion.

Ad-ology Research recently updated their Industry Marketing Insights report for Ag Equipment Dealers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Ad-ology Research recently updated their Industry Marketing Insights report for Canned Fruit and Vegetable Processors. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

The locally grown food movement is expected to reach a value of $7 billion this year. The figure includes sale of produce made directly to consumers as well as to supermarkets and restaurants. Some local growers link the market’s rise to consumers understanding where their food comes from but others say it’s all about smart marketing and there’s more of that to come.

Ad-ology Research recently updated their Industry Marketing Insights report for Fair and Festival Organizers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

As the U.S. focuses on improved nutrition, the Department of Agriculture has identified food deserts, areas where consumers have little access to quality meat and produce. The next step in this process has been to establish food hubs, a new business model which allows small and midsize producers a way to bring their products into local markets. The model has been established in over 100 U.S. cities and towns to date and new marketing initiatives are playing a key role in raising awareness of these efforts.