Marketing Forecast from Ad-ology

Ad-ology Research recently updated their Industry Marketing Insights report for Sleep Disorder Centers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

According to a new report about Millennials, many generational ties bind this diverse group of young consumers and differentiate them from older consumers. These include a deep comfort with technology, heavy involvement in social media, a multitasking mentality, non-stop immersion with screens on cell phones, digital tablets and PCs, etc. The challenge for marketers is to leverage this common ground to find Millennials wherever they are and engage them no matter what they are doing.

Ad-ology Research recently updated their Industry Marketing Insights report for Children’s/Teen Furnishings. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Hispanics are early adopters of both tablets and smartphones, and also more likely than whites to go online using mobile devices. The high adoption rates for smartphones and tablets among Hispanics are likely due to the fact that they are on average a young group, and more likely to use mobile devices instead of landlines. Analysts expect this consumer segment to drive sales for device retailers and app stores in 2012.

According to a new TripAdvisor survey, 91% of respondents said they plan to fly domestically in 2012, compared to 84% that did in 2011. When it comes to flying, 40% would pay extra to sit in a designated “quiet” section of the plane and 35% would shell out $25 for more legroom on flights longer than four hours. In addition, 52% subscribe to frequent flier programs and find them valuable.

Ad-ology Research recently updated their Industry Marketing Insights report for Cookie and Cracker Manufacturers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months: