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Food and CPG Marketers Increasing Support for Weekly Ad Circulars
Whether they’re online or on paper, shoppers faithfully check weekly circulars for specials at the supermarket. Even as we emerge from recession, consumers are continuing to buy private label products. To boost sales of branded products, marketers are increasing their use of traditional ad circulars.
Microbusinesses Predict Revenue and Ad Spending Increases
Many formerly employed consumers may have decided that getting a job like the one they held before the recession may be close to impossible. For some, a fresh start has entailed opening their own business. Industry experts estimate that 25 million micro businesses – those with between 1 and 10 employees – operate across the country. These business owners are feeling positive about their future and they’re increasing their marketing efforts.



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