Marketing Forecast from Ad-ology

Ad-ology Research recently updated their Industry Marketing Insights report for Boat Builders. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Overuse of credit cards is frequently cited as one of the contributing factors for the economic turmoil many consumers find themselves experiencing. Overall, consumers are cutting their reliance on revolving debt. But the U.S. economy still runs on largely on credit and J.D. Power and Associates 2010 U.S. Credit Card Satisfaction StudySM reveals that consumers perceive these companies as ‘financially stable’ and ‘reliable.’

High profile brands have struggled to maintain market share during the recent recession. Consumers have been trading down to less expensive products. In addition to pricing pressures, brand managers must contend with a lack of brand awareness, more competition and changing demographics. As a result, brand managers are looking for more effective ways to capture consumer attention. And while many managers are using online formats, not everyone is convinced that social media can help.

What does it mean when 5,000 men fill out a survey on what and where they like to drink? For one thing, marketers can use this information to recalibrate their ad campaigns to reach the elusive male. The findings of the recent Esquire survey on this topic tell us a bit about the differences between older and younger men when it comes to drinking, too.

Highly touted electric cars will be rolling off the assembly lines later this year. And while consumers are intrigued by this new automotive category and have incentive to buy, thanks to a sizeable tax credit, they also have questions. The findings of a recent Consumer Electronics Association survey show that auto makers are likely to engage in educational ad campaigns to boost sales.

Marketers know that consumers want their vendors to be environmentally conscious and responsible. But there’s a big difference between claiming to be green and demonstrating the exact steps a marketer is taking to protect the environment. One growth area for marketers lately has been sustainable packaging. Worldwide, the market for sustainable packaging could be worth $142 billion by 2015.