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29 March 2012 Comments Off

Surveys as Marketing Tool to Fall out of Favor

The lines between customer service and marketing are often blurry. This is especially true when it comes to customer surveys. Marketers may say these surveys are all about customer service but they often take the chance to push loyalty while asking for opinions. Now, consumers are saying – enough already.

28 March 2012 Comments Off

Top Opportunities/Challenges Ahead for Racetracks

Ad-ology Research recently updated their Industry Marketing Insights report for Racetracks. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

27 March 2012 1 Comment

Top Opportunities/Challenges Ahead for Kennels & Pet Boarding

Ad-ology Research recently updated their Industry Marketing Insights report for Kennels & Pet Boarding. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

27 March 2012 Comments Off

Luxury Car Sales Boom Linked to Marketing Effectiveness

We keep hearing about the importance of driving electric or hybrid cars to preserve the environment. Then, there’s the threat of gas prices reaching $5 a gallon for the summer. News like this should be dragging down luxury car sales but that is not what’s happening in the market.

26 March 2012 1 Comment

ROI Measurement Systems to Gain Status in Marketing Departments

2012 is supposed to be the year that big data makes a big difference for marketers. But, for all the talk about gleaning data and applying it to measuring ROI, most enterprises don’t have the details worked out. Few can even agree on what constitutes marketing ROI.

23 March 2012 Comments Off

Top Opportunities/Challenges Ahead for Knowledge and Content Management Systems

Ad-ology Research recently updated their Industry Marketing Insights report for Knowledge and Content Management Systems. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months: