Marketing Forecast from Ad-ology

If there’s one thing the ongoing economic crisis has taught consumers, it’s the importance of emergency cash reserves. But it can be difficult for consumers to justify setting aside cash when so many routine expenses come their way. Some insurance companies have decided that the best way to sell life insurance is to promote the dual benefit of the whole-life or permanent plans – survivors get a payout as a death benefit and plan holders can tap the funds to cover cash emergencies.

Developing an ad campaign using the latest technology and trendy tactics is certain to delight the go-getters at an ad agency or in the marketing department, but sometimes an enterprise has to turn to tried and true tactics to move products. In most cases, this means promotional discounts and giveaways. Nothing gets consumers quite as excited as a freebie or deep discounts and this year, marketers will be using promotions in a variety of ways.

Just when consumers thought they’d seen it all with respect to bells and whistles on their televisions, manufacturers are ready to sell something new. This year, large screen TVs with extra slim profiles will be lining store shelves. To move these products, both manufacturers and retailers will be rolling out new ad campaigns.

Ad-ology Research recently updated their Industry Marketing Insights report for Hardware Stores. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Quick-serve restaurants are gearing up menu changes and promotions to increase sales in 2012. This year isn’t expected to be easy in light of the continued economic challenges. But some analysts believe consumers will spend on meals out when they can get value in return. This attitude should prompt QSR operators to pump up their advertising.

Ad-ology Research recently updated their Industry Marketing Insights report for Conference Centers and Exhibition Halls. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months: