Marketing Forecast from Ad-ology

Ad-ology Research recently updated their Industry Marketing Insights report for Wineries. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

In a report I highlighted earlier this week, the best that can be said for the housing market is that some geographic regions are seeing gradual recovery. Because of the general economic conditions across the U.S., both realtors and builders may fare well by focusing on specific demographic groups as they build and sell new residences. A study on the senior housing market by Robert Charles Lesser & Co. shows that targeting upper income seniors could be lucrative for marketers.

With the economic recovery on the horizon, both brand and private label marketers want to know consumer intentions with respect to consumer packaged goods (CPG) purchases. Will shoppers stay with the store brand products they turned to during the recession or return to purchasing name brand products? Research from Nielsen suggests that many consumers have permanently changed shopping habits but marketers must work harder to maintain loyalty.

As the era of push marketing comes to a close, businesses are seeking ways to increase their touch points with consumers. Each touch point, whether it is in customer service or sales, offers an opportunity to build a relationship and showed be viewed as a marketing tool. Yet, many businesses have been slow to embrace touch points as marketing opportunities.

Is the market for existing homes ready to turn a corner? The National Association of Realtors (NAR) believes so but the market may not recover in the way it typically has following recessions. However, homes are selling in many markets which means realtors are advertising more listings.

For many U.S. students, moving out of their parents’ homes and onto a college campus is an expensive rite of passage. But with the economic recovery stalling and the cost of higher education increasing, some colleges are promoting a less costly way to obtain a 4-year or Master’s degree. One of the latest programs being marketed by for-profit colleges is the online study option.