Marketing Forecast from Ad-ology

Ad-ology Research recently updated their Industry Marketing Insights report for Convenience Stores. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Ad-ology Research recently updated their Industry Marketing Insights report for Outdoor Power Equipment Dealers. The following are the predicted Top Opportunities/Challenges from the report for this industry for the upcoming 12 months:

In their attempt to appear environmentally and socially responsible, marketers may have gone too far. These days, consumers have no trouble distinguishing between ‘goodwashing’ and the real thing. As a result, marketers are now evaluating how to position themselves for consumers who have a social conscience.

Not so very long ago, hospitals were mostly non-profit institutions and advertising in this industry was unthinkable. But many hospitals are now owned by for-profit corporations. Even those institutions that remain non-profit are feeling the revenue squeeze from more competitors, a slow economy, higher expenses and lower reimbursements from insurance companies. One way to remedy the situation is to increase advertising.

Ad-ology Research recently updated their Industry Marketing Insights report for Veterinarians. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Earlier this year, IDC analysts predicted that technology companies would increase marketing expenditures and shift a significant amount of the effort to digital channels. Changing economic conditions have caused leading tech marketers to pull back on marketing. But the increased spending in the digital component seems to be on track.