Marketing Forecast from Ad-ology

Ad-ology Research recently updated their Industry Marketing Insights report for Catering/Chef Services. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Trade show marketing has been a mainstay for many manufacturers during the past 30 years. But industry observers report that marketers are allocating fewer resources for these often lavish events. Ne

U.S. consumers continue to migrate from the traditional printed page to tablets. About 12% of the U.S. population between the ages of 8-64 currently owns a tablet. That figure is projected to rise to 23% by early next year, a statistic that is certain to draw the attention of marketers.

With so much focus on deal-seeking consumers, marketers are apt to believe that all they need to do is roll out a great promotion and customers will come running. That is not exactly the case. Deal seekers share some specific characteristics and understanding these details will ensure that a marketer’s promotion increases sales.

The run-up in gas prices this year had many marketers, including restaurant operators, worried. A survey by AlixPartners, taken earlier this year, revealed that 28% of consumers said fuel costs were contributing to their concerns about the economy. Now that prices have fallen back a bit, consumers may return to more of a typical summertime pattern for eating out.

The travel market is slowly coming back from historic lows experienced during the Great Recession. And specific segments of the population are spending more on leisure travel than others. To reach these consumers, travel agents will need to roll out key services.