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Grocers to Boost Prepared Food Promotion in 2012
As the new year progresses, consumers are getting the idea that any improvement in their personal financial situation will be gradual. At least one survey shows that the number of consumers who are very concerned about the economy has remained unchanged for nearly 3 years. But, they are growing tired of cutting their dining out budget and cooking at home. As consumers shift their habits, savvy marketers can increase market share.
Sponsorship Growth to Slip in 2012
Sponsorship marketing continues to be a key wayfor marketers to reach part of their target audience. Whether it’s covering the cost of uniforms for the local baseball team or partnering with the local symphony to print programs, sponsorships can be a great way for a marketer to show community support. Will this marketing sector grow in 2012?




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