Marketing Forecast from Ad-ology

Publishers of consumer magazines are quickly rolling out apps to appeal to readers who enjoy consuming content on their mobile phones or tablets. The transition is happening so quickly that experts predict significant erosion in the print market within the next 5 years. But there’s one sector where ad revenue has been recovering steadily since the recession ended: Healthcare publications.

Ad-ology Research recently updated their Industry Marketing Insights report for Bus and Other Transit Systems. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Ad-ology Research recently updated their Industry Marketing Insights report for Exercise/Fitness Equipment Shops. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Marketers have long been worried about the erosion of their audience as consumers spend more time simultaneously watching TV, computers and mobile phones. New research shows that consumers enjoy having more than one data stream coming at them. But the news isn’t all bad for TV marketers who engage in cross-platform promotions.

Ad-ology Research recently updated their Industry Marketing Insights report for Medical Clinics. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Hispanics now comprise 16% of the U.S. population. According to Census Bureau data, Hispanics are also the fastest-growing minority group. Some marketers have historically allocated a higher percentage of their ad budget for Hispanic advertising than others. The latest research from the Association of Hispanic Advertising Agencies (AHAA) shows these marketers are on the right track and their example may influence more businesses to increase ad spending that targets this demographic group.