Marketing Forecast from Ad-ology

Ad-ology Research recently updated their Industry Marketing Insights report for Bicycle Shops. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

In one of yesterday’s posts, I highlighted some key decision-making points that marketers must address in the B2B purchase cycle. In addition to determining what to include in their marketing content, merchants must also consider how to reach key decision marketers. The TriComB2B and the University of Dayton School of Business Administration study covers this topic as well.

The typical B2B marketer faces unique challenges. A long sales cycle is one factor. And the buying audience, depending on their role in an organization, employs a range of decision-making criteria in the purchase process. Marketers that customize their promotional messages to unique decision makers in the B2B world can improve their chances of success.

Ad-ology Research recently updated their Industry Marketing Insights report for Water Treatment Dealers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

It’s no secret that consumers have been selecting store-brand consumer packaged goods (CPG) from retailer shelves. Brand marketers have been losing their share of casual buyers, but it’s the defection of loyalists that is really hurting the bottom line. Taking steps to secure loyalty with marketing campaigns will go a long way towards increasing brand revenue.

Consumers are still concerned about global warming but there are other environmental issues that they see as more pressing. And their willingness to pay extra for products promoted as green has dropped. They leaves marketers with the challenge of how to show off their green side without losing money in the process.