Marketing Forecast from Ad-ology

Who can blame beverage marketers for building a new category? Traditional carbonated beverages have come under fire from nutritionists and environmentalists are harping about bottled water. And possibly, some consumers have had enough of being energized by their beverages. In response to all this turmoil, marketers are looking to grow a new category – relaxation beverages.

Ad-ology Research recently updated their Industry Marketing Insights report for Drug Stores/Pharmacies.

Despite the recession, many corporations continue to fund a variety of sponsorship programs. Though it can be difficult to measure return-on-investment when it comes to sponsorships, many executives believe that their corporate support of worthwhile programs drives sales and improves their image. Industry analysts at IEG predict a rise in sponsorship spending by corporations and the spending will reach the following levels in 2009:

For the past several years, homeowner insurance companies have relied on the booming housing market to bring in new clients. But the slow sales in the housing market mean fewer new homeowners need coverage. This economic situation has caused several of these businesses to look for different ways to find more revenue. According to Mintel Comperemedia, homeowner insurance companies are increasingly using direct mail.

Ad-ology Research recently updated their Industry Marketing Insights for Bars & Nightclubs.

Just because retailers are selling a product or service designed to reach the 65+ age group doesn’t mean they should fall back on the traditional stereotypes to generate attention and sales. Neither should they focus on using models who are at least a decade younger than the target audience. Instead, experts now say, the path to success is to focus on showing how the product or service meets a need. This strategy will keep older consumers from being turned off according to a recent Nielsen Media release that considers the nuances of marketing to Seniors.