Marketing Forecast from Ad-ology

Ad-ology Research recently updated their Industry Marketing Insights report for Ophthalmologists/Laser Eye Surgeons.

Are U.S. consumers bored with what they’re finding on the dinner plate? The results of the 2009 Flavor Consumer Trend Report from Technomic indicates that consumers want something new and different to eat. This study comes at a perfect time for restaurants that are seeking new ways to attract consumers.

Ad-ology Research recently updated their Industry Marketing Insights report for Pest Control Services.

Marketers have long used parties to reach consumers who might be interested in purchasing everything from apparel to kitchenware. These days, a variety of consumer products companies are looking to make a big impression on customers who might influence their friends to make a purchase. Instead of relying solely on bloggers or social media, companies are using house parties. One of the country’s most successful tech product marketers – Microsoft – turned to party marketing this year to spread the word about its latest release – Windows 7.

The average U.S. consumer fills 12 prescriptions for medication every year. These touch-points between consumers and pharmaceutical companies create an opportunity to share information, especially when it comes to understanding what the drug is designed to treat and how it may interact with other medications. Survey results released by ORC Guideline, an infoGROUP company, indicate that consumers could benefit from an increase in information when it comes to prescription medications.

Despite the recession, consumers are maintaining their interest in green energy programs. And utility companies continue to roll out programs as new find farms and other resources begin generating energy. How can the utilities effectively target consumers and increase participation?