Marketing Forecast from Ad-ology

Marketers have long relied on direct mail and e-mail to reach potential customers with their pitch. Established marketers often work with their in-house list comprised of current customers and for e-mail, these folks have typically opted to receive these communications. But for businesses just starting out, a long-standing marketing strategy has been list rental. New statistics on the types of lists in demands this year reveal which marketers will be targeting specific types of clients.

Ad-ology Research recently updated their Industry Marketing Insights report for Wine Shops and Liquor Stores. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Patients come up with many reasons for not taking their medications. And when the patient is from a different cultural background, he or she may have suspicions about details ranging from the color and size of pills to the kind of liquid they’ve been prescribed. These hesitations on the part of ethnic consumers mean they are not filling subscriptions so pharma companies plan to improve their marketing to these demographic groups.

Ad-ology Research recently updated their Industry Marketing Insights report for Theater Companies. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

As new digital devices are becoming ‘must-haves’, consumers are showing interest in alternate video platforms. Should traditional TV broadcasters be worried? Nielsen analysts say that, overall, most consumers are not cutting the cord to traditional TV, yet.

Virtual trade shows appeared to be poised to take over a bigger portion of the B2B marketing budget. In the past 2 years, B2B operators were looking for ways to cut costs and virtual shows certainly helped to keep the budget in line. But a new study points to a healthy return in expositions as B2B marketers apparently believe that some face-to-face marketing makes a big difference in generating sales.