Marketing Forecast from Ad-ology

The multitude of ever increasing, always available media formats has translated into shorter attention spans. New research has found that when it comes to college students, the attention span is exceedingly short. That means marketers must get to the point quickly when selling to this age group.

Ad-ology Research recently updated their Industry Marketing Insights report for Natural Gas Dealers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

Homeowners across the U.S. seem to be reaching the same conclusion. It might be a long time before the real estate market improves. As a result, they are now spending more money improving homes than at any time since 2004.

Before the economy slid into recession, green marketing was a hot trend. But financial pressures caused many consumers to cut back on all purchases, including spending on those more expensive green products. Is it still profitable to use a green marketing angle? Grail Research, a division of Integreon, has just published new research on this topic.

Ad-ology Research recently updated their Industry Marketing Insights report for Candy Retailers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

After enjoying robust growth rates for many years, wine producers and retailers have been struggling to regain momentum since the recession upended the economy. Merchants in this sector can optimize their performance by identifying and targeting the proper consumer groups. Promoting the beverage through the channels with the highest customer loyalty can also make a difference.