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	<title>Marketing Forecast from Ad-ology &#187; Forecasts: Brand Marketing</title>
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		<title>Top Opportunities/Challenges Ahead for Materials Recovery Businesses</title>
		<link>http://www.marketingforecast.com/archives/16675</link>
		<comments>http://www.marketingforecast.com/archives/16675#comments</comments>
		<pubDate>Fri, 10 Feb 2012 18:07:26 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Professional Services]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[materials recovery]]></category>
		<category><![CDATA[professional services]]></category>

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		<description><![CDATA[Ad-ology Research recently updated their Industry Marketing Insights report for Materials Recovery Businesses. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Multitasking Millennials to be Targeted with More Creative Ads</title>
		<link>http://www.marketingforecast.com/archives/16662</link>
		<comments>http://www.marketingforecast.com/archives/16662#comments</comments>
		<pubDate>Fri, 10 Feb 2012 07:00:20 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[Millennials]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16662</guid>
		<description><![CDATA[Last week, we highlighted a study by LIM which characterized Millennials as being a group that enjoys shopping in traditional stores, especially for apparel and footwear. The study also indicated their reputation for heavily using technology may be overstated. But research from a different source indicates that marketers can reach Millennials with their online advertising messages as long as they use the right strategies.]]></description>
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		<item>
		<title>Top Opportunities/Challenges Ahead for Motor Speedways</title>
		<link>http://www.marketingforecast.com/archives/16682</link>
		<comments>http://www.marketingforecast.com/archives/16682#comments</comments>
		<pubDate>Thu, 09 Feb 2012 21:47:26 +0000</pubDate>
		<dc:creator>Jessica Helinski</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Tourism]]></category>
		<category><![CDATA[challenges]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[motor speedways]]></category>
		<category><![CDATA[NASCAR]]></category>
		<category><![CDATA[opportunities]]></category>
		<category><![CDATA[racing]]></category>
		<category><![CDATA[sports]]></category>
		<category><![CDATA[stockcar]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16682</guid>
		<description><![CDATA[Ad-ology Research recently updated their Industry Marketing Insights report for Motor Speedways. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/16682/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>QSRs to Boost Breakfast Marketing</title>
		<link>http://www.marketingforecast.com/archives/16638</link>
		<comments>http://www.marketingforecast.com/archives/16638#comments</comments>
		<pubDate>Thu, 09 Feb 2012 16:00:47 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Food+Beverage]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[breakfast]]></category>
		<category><![CDATA[food and beverage]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[QSR]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16638</guid>
		<description><![CDATA[U.S. consumers haven’t been going out to quick-serve restaurants (QSRs) in big numbers for breakfast. But several leading chains have identified the breakfast category as a key opportunity for growth. To generate more business and to steal market share from competitors, ad budgets are getting pumped up.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Pet Product Promotions to Rise in 2012</title>
		<link>http://www.marketingforecast.com/archives/16608</link>
		<comments>http://www.marketingforecast.com/archives/16608#comments</comments>
		<pubDate>Wed, 08 Feb 2012 16:00:55 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[pet products]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16608</guid>
		<description><![CDATA[The popularity of the dog-related ads in this year’s Super Bowl proved that caring for the family pet will prompt consumers to open their wallets. But pet parents aren’t content to shop at one specific store. As a result, pet product suppliers will be rolling out more ad campaigns to increase their  market share.]]></description>
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		<title>Top Opportunities/Challenges Ahead for Home Builders</title>
		<link>http://www.marketingforecast.com/archives/16621</link>
		<comments>http://www.marketingforecast.com/archives/16621#comments</comments>
		<pubDate>Tue, 07 Feb 2012 22:03:11 +0000</pubDate>
		<dc:creator>Jessica Helinski</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Professional Services]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[challenges]]></category>
		<category><![CDATA[home builders]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[opportunities]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16621</guid>
		<description><![CDATA[Ad-ology Research recently updated their Industry Marketing Insights report for Home Builders. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Top Opportunities/Challenges Ahead for Ski Resorts</title>
		<link>http://www.marketingforecast.com/archives/16590</link>
		<comments>http://www.marketingforecast.com/archives/16590#comments</comments>
		<pubDate>Mon, 06 Feb 2012 21:52:27 +0000</pubDate>
		<dc:creator>Jessica Helinski</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Professional Services]]></category>
		<category><![CDATA[challenges]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[opportunities]]></category>
		<category><![CDATA[ski]]></category>
		<category><![CDATA[ski resorts]]></category>
		<category><![CDATA[snowsports]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16590</guid>
		<description><![CDATA[Ad-ology Research recently updated their Industry Marketing Insights report for Ski Resorts. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/16590/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top Opportunities/Challenges Ahead for Security Guard Industry</title>
		<link>http://www.marketingforecast.com/archives/16516</link>
		<comments>http://www.marketingforecast.com/archives/16516#comments</comments>
		<pubDate>Fri, 03 Feb 2012 18:35:25 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Professional Services]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[professional services]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16516</guid>
		<description><![CDATA[Ad-ology Research recently updated their Industry Marketing Insights report for the Security Guard Industry. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/16516/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top Opportunities/Challenges Ahead for Alternative Energy Solutions Providers</title>
		<link>http://www.marketingforecast.com/archives/16529</link>
		<comments>http://www.marketingforecast.com/archives/16529#comments</comments>
		<pubDate>Thu, 02 Feb 2012 21:59:59 +0000</pubDate>
		<dc:creator>Jessica Helinski</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Professional Services]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Alternative Energy Solutions Providers]]></category>
		<category><![CDATA[challenges]]></category>
		<category><![CDATA[energy-efficient]]></category>
		<category><![CDATA[green]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[opportunities]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16529</guid>
		<description><![CDATA[Ad-ology Research recently updated their Industry Marketing Insights report for Alternative Energy Solutions Providers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/16529/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Local Restaurants, Bars and Clubs Shift More Dollars to Digital</title>
		<link>http://www.marketingforecast.com/archives/16481</link>
		<comments>http://www.marketingforecast.com/archives/16481#comments</comments>
		<pubDate>Thu, 02 Feb 2012 07:00:42 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[local businesses]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16481</guid>
		<description><![CDATA[Consumers want information about the local businesses operating in their communities. These businesses are likely advertising in both traditional and digital channels. But the latest research shows that consumers exhibit ‘different pattern of information seeking’ when they are checking out  some kinds of local businesses - a behavioral pattern that has broad implications for media mix.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/16481/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Top Opportunities/Challenges Ahead for Optical Stores</title>
		<link>http://www.marketingforecast.com/archives/16461</link>
		<comments>http://www.marketingforecast.com/archives/16461#comments</comments>
		<pubDate>Tue, 31 Jan 2012 21:58:35 +0000</pubDate>
		<dc:creator>Jessica Helinski</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[challenges]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[opportunities]]></category>
		<category><![CDATA[optical stores]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16461</guid>
		<description><![CDATA[Ad-ology Research recently updated their Industry Marketing Insights report for Optical Stores. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/16461/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Banks to Increase Digital Media Efforts</title>
		<link>http://www.marketingforecast.com/archives/16419</link>
		<comments>http://www.marketingforecast.com/archives/16419#comments</comments>
		<pubDate>Tue, 31 Jan 2012 16:06:27 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Financial]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[banks]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16419</guid>
		<description><![CDATA[Few industries are experiencing the kind of negative pushback that consumers reserve for banks. If they're not looking over their shoulder in fear of a general economic collapse, consumers are concerned that their own personal financial situation is threatened. Executives at banks of all sizes understand they need to improve their image and communicate a message of stability and optimism this year. ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top Opportunities/Challenges Ahead for Beef and Pork Wholesalers</title>
		<link>http://www.marketingforecast.com/archives/16383</link>
		<comments>http://www.marketingforecast.com/archives/16383#comments</comments>
		<pubDate>Fri, 27 Jan 2012 18:18:29 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Food+Beverage]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[beef and pork wholesaler]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[food & beverage]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16383</guid>
		<description><![CDATA[Ad-ology Research recently updated their Industry Marketing Insights report for Beef and Pork Wholesalers. ]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/16383/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Grocers to Boost Prepared Food Promotion in 2012</title>
		<link>http://www.marketingforecast.com/archives/16341</link>
		<comments>http://www.marketingforecast.com/archives/16341#comments</comments>
		<pubDate>Thu, 26 Jan 2012 16:00:59 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Food+Beverage]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[food & beverage]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[grocers]]></category>
		<category><![CDATA[industry marketnig insights]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16341</guid>
		<description><![CDATA[As the new year progresses, consumers are getting the idea that any improvement in their personal financial situation will be gradual. At least one survey shows that the number of consumers who are very concerned about the economy  has remained unchanged for nearly 3 years. But, they are growing tired of cutting their dining out budget and cooking at home. As consumers shift their habits, savvy marketers can increase market share.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Top Opportunities/Challenges Ahead for Alternative Energy Solutions Providers</title>
		<link>http://www.marketingforecast.com/archives/16349</link>
		<comments>http://www.marketingforecast.com/archives/16349#comments</comments>
		<pubDate>Wed, 25 Jan 2012 21:45:09 +0000</pubDate>
		<dc:creator>Jessica Helinski</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Professional Services]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Alternative Energy Solutions Providers]]></category>
		<category><![CDATA[challenges]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[green]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[opportunities]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16349</guid>
		<description><![CDATA[Ad-ology Research recently updated their Industry Marketing Insights report for Alternative Energy Solutions Providers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/16349/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sponsorship Growth to Slip in 2012</title>
		<link>http://www.marketingforecast.com/archives/16300</link>
		<comments>http://www.marketingforecast.com/archives/16300#comments</comments>
		<pubDate>Tue, 24 Jan 2012 16:00:38 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[sponsorships]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16300</guid>
		<description><![CDATA[Sponsorship marketing continues to be a key wayfor marketers to reach part of their target audience. Whether it’s covering the cost of uniforms for the local baseball team or partnering with the local symphony to print programs, sponsorships can be a great way for a marketer to show community support. Will this marketing sector grow in 2012?]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top Opportunities/Challenges Ahead for Retirement Centers/Communities</title>
		<link>http://www.marketingforecast.com/archives/16308</link>
		<comments>http://www.marketingforecast.com/archives/16308#comments</comments>
		<pubDate>Mon, 23 Jan 2012 22:00:09 +0000</pubDate>
		<dc:creator>Jessica Helinski</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[Professional Services]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[challenges]]></category>
		<category><![CDATA[housing]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[opportunities]]></category>
		<category><![CDATA[retirement]]></category>
		<category><![CDATA[Retirement Centers/Communities]]></category>
		<category><![CDATA[senior care]]></category>
		<category><![CDATA[senior living]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16308</guid>
		<description><![CDATA[Ad-ology Research recently updated their Industry Marketing Insights report for Retirement Centers/Communities. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Top Opportunities/Challenges for HVAC Equipment Manufacturers</title>
		<link>http://www.marketingforecast.com/archives/16245</link>
		<comments>http://www.marketingforecast.com/archives/16245#comments</comments>
		<pubDate>Fri, 20 Jan 2012 18:31:37 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Construction/Maintenance]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[construction/maintenance]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[HVAC equipment]]></category>
		<category><![CDATA[industry marketing insights]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16245</guid>
		<description><![CDATA[Ad-ology Research recently updated their Industry Marketing Insights report for HVAC Equipment Manufacturers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/16245/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Organic Food Sales and Marketing on the Rise</title>
		<link>http://www.marketingforecast.com/archives/16195</link>
		<comments>http://www.marketingforecast.com/archives/16195#comments</comments>
		<pubDate>Thu, 19 Jan 2012 16:00:23 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Agriculture]]></category>
		<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>
		<category><![CDATA[agriculture]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[organic]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16195</guid>
		<description><![CDATA[Consumers are concerned about what they eat and what they feed their children, but household budgets don’t always allow for paying a premium – whether it’s on branded or organic foods. After several difficult years during the recession, more consumers are paying extra to buy organic. In total, the industry is now valued at more than $28.6 billion.]]></description>
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		<title>More Retailers Investing in Scent Marketing</title>
		<link>http://www.marketingforecast.com/archives/16181</link>
		<comments>http://www.marketingforecast.com/archives/16181#comments</comments>
		<pubDate>Wed, 18 Jan 2012 16:00:39 +0000</pubDate>
		<dc:creator>Kathy Crosett</dc:creator>
				<category><![CDATA[Forecasts: Brand Marketing]]></category>
		<category><![CDATA[aroma]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[scent]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=16181</guid>
		<description><![CDATA[Merchants have long been accustomed to appealing to consumers’ sense of sight and sound with both traditional and digital advertising. In the past few years, more marketers have been seeking to increase sales through the sense of smell. The latest research shows that a growing number of retailers are paying to have nebulizer technology distributed through their stores in order to create specific aromas.]]></description>
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