Marketing Forecast from Ad-ology

Over 80% of recent camera buyers 25 to 34 years old reported some or significant influence by online user-generated content including blogs and product reviews, according to the Fall 2008 Ad-ology Media Influence on Consumer Choice survey.

Westerville, OH, November 13, 2008 – Three-quarters of recent television, audio, and home theater equipment purchasers ranked online product reviews and comments from other shoppers as having some or significant influence on their buying decision, according to the Fall 2008 Ad-ology Media Influence on Consumer Choice survey. Consumers were also influenced by information from blogs,Read the Rest…

Desire for Product Safety, Educational Toys Shows Opportunity for Independent Toy Stores More than half of recent toy purchasers rank manufacturer and store websites as having some influence on their buying decision, according to the Fall 2008 Ad-ology Media Influence on Consumer Choice survey. Product reviews and other information and advertising found online also playRead the Rest…

Manufacturer and store Web sites have significant influence on jewelry and watch purchases, according to the Fall 2008 Ad-ology Media Influence on Consumer Choice survey. Nearly half of respondents say manufacturer Web sites have some or significant influence on their jewelry or watch purchase, and 43.4 percent say the same about jeweler or retailer WebRead the Rest…

According to the September 2008 Ad-ology Media Influence on Consumer Choice survey, 60.5 percent of U.S. consumers who recently purchased a mobile or wireless phone said online product reviews and user comments had some or significant influence on their purchase decision. Nearly 30 percent also rated information from blogs with the same level of influence.

Recent reports indicate that well over 2/3′s of Black American women have made major changes in spending as a result of the economic slowdown. These changes include postponing purchases, spending only what’s necessary to live and working extra hours.