Marketing Forecast from Ad-ology

Ad-ology Research recently updated their Industry Marketing Insights report for Bowling Centers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

* One of the biggest opportunities for growth is considered to be partnering with high schools. More high schools are not only offering bowling as physical fitness and elective classes, but also adding varsity bowing teams. There was a 3% increase in high school bowling team/club participation in 2009.
* There’s a growing opportunity for bowling “lounges,” which cater to the 21-40-year-old demographic. These sophisticated lounges are typically set in urban areas and offer upscale menus, music, bars, high-tech audio and visual systems, and party areas.
* The number of certified bowling league members has declined by an average of 3% annually in the last decade.

Ad-ology Research announced today a new how-to website and series of video briefings, both designed to help local marketers understand and take advantage of market research. LocalMarketResearch.com and its companion video briefing Local Marketing Minute feature trends, forecasts and opportunities specific to local business.

Ad-ology Research announced their popular Marketing Forecast app is now available for Android-powered mobile devices. Marketing Forecast provides industry research, news and trends for advertisers and marketers. The latest version for iPhone and Android includes a new small business section, social media sharing functions and more content for all marketers.

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