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	<title>Marketing Forecast from Ad-ology &#187; Ad-ology News Releases</title>
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		<title>Best of 2011: Ad-ology 2012 Marketing Forecast: Mobile is the Next Advertising Frontier for U.S. Small Businesses</title>
		<link>http://www.marketingforecast.com/archives/15690</link>
		<comments>http://www.marketingforecast.com/archives/15690#comments</comments>
		<pubDate>Fri, 30 Dec 2011 10:00:53 +0000</pubDate>
		<dc:creator>Faye Oney</dc:creator>
				<category><![CDATA[Ad-ology News Releases]]></category>
		<category><![CDATA[Forecasts: Advertising]]></category>
		<category><![CDATA[Forecasts: Digital Marketing]]></category>
		<category><![CDATA[Forecasts: Social Media]]></category>
		<category><![CDATA[Small Business Insights]]></category>
		<category><![CDATA[daily deals]]></category>
		<category><![CDATA[forecast]]></category>
		<category><![CDATA[forecasts]]></category>
		<category><![CDATA[groupon]]></category>
		<category><![CDATA[living social]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[smartphone]]></category>
		<category><![CDATA[SMB]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=15690</guid>
		<description><![CDATA[Small businesses are clearly on board with online marketing overall, but interest in mobile is up sharply, according to Ad-ology Research. More than 20 percent of small business decision-makers say they plan to commit more resources to mobile marketing in 2012, up from the 12 percent who said the same last year. Compared to previous<a href="http://www.marketingforecast.com/archives/15690">Read the Rest...</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Best of 2011: Ad-ology Auto Buyers Forecast: Gas Mileage, Technology, American Brands to Influence Purchase This Year</title>
		<link>http://www.marketingforecast.com/archives/15669</link>
		<comments>http://www.marketingforecast.com/archives/15669#comments</comments>
		<pubDate>Thu, 29 Dec 2011 10:00:03 +0000</pubDate>
		<dc:creator>Faye Oney</dc:creator>
				<category><![CDATA[Ad-ology News Releases]]></category>
		<category><![CDATA[Automotive]]></category>
		<category><![CDATA[app]]></category>
		<category><![CDATA[automotive]]></category>
		<category><![CDATA[car]]></category>
		<category><![CDATA[Chevrolet]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[Ford]]></category>
		<category><![CDATA[forecast]]></category>
		<category><![CDATA[fuel economy]]></category>
		<category><![CDATA[gas mileage]]></category>
		<category><![CDATA[Honda]]></category>
		<category><![CDATA[Nissan]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[smart phone]]></category>
		<category><![CDATA[smartphone]]></category>
		<category><![CDATA[Toyota]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=15669</guid>
		<description><![CDATA[Consumers considering a new car purchase are interested in fuel economy, and interest in American brands is up, according to Ad-ology Research. Nearly 35% of U.S. adults said they intend to buy a new or used car in the next 12 months. According to the Ad-ology Auto Buyers Forecast, after purchase price, gas mileage/fuel economy<a href="http://www.marketingforecast.com/archives/15669">Read the Rest...</a>]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/15669/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ad-ology 2012 Marketing Forecast: Mobile is the Next Advertising Frontier for U.S. Small Businesses</title>
		<link>http://www.marketingforecast.com/archives/15132</link>
		<comments>http://www.marketingforecast.com/archives/15132#comments</comments>
		<pubDate>Tue, 29 Nov 2011 15:00:29 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Ad-ology News Releases]]></category>
		<category><![CDATA[Forecasts: Advertising]]></category>
		<category><![CDATA[Forecasts: Digital Marketing]]></category>
		<category><![CDATA[Forecasts: Social Media]]></category>
		<category><![CDATA[Small Business Insights]]></category>
		<category><![CDATA[daily deals]]></category>
		<category><![CDATA[forecast]]></category>
		<category><![CDATA[groupon]]></category>
		<category><![CDATA[living social]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[smartphone]]></category>
		<category><![CDATA[SMB]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=15132</guid>
		<description><![CDATA[Small businesses are clearly on board with online marketing overall, but interest in mobile is up sharply, according to Ad-ology Research. More than 20 percent of small business decision-makers say they plan to commit more resources to mobile marketing in 2012, up from the 12 percent who said the same last year.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/15132/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Ad-ology Auto Buyers Forecast: Gas Mileage, Technology, American Brands to Influence Purchase This Year</title>
		<link>http://www.marketingforecast.com/archives/11699</link>
		<comments>http://www.marketingforecast.com/archives/11699#comments</comments>
		<pubDate>Thu, 26 May 2011 14:24:59 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Ad-ology News Releases]]></category>
		<category><![CDATA[Automotive]]></category>
		<category><![CDATA[app]]></category>
		<category><![CDATA[automotive]]></category>
		<category><![CDATA[car]]></category>
		<category><![CDATA[Chevrolet]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[Ford]]></category>
		<category><![CDATA[forecast]]></category>
		<category><![CDATA[fuel economy]]></category>
		<category><![CDATA[gas mileage]]></category>
		<category><![CDATA[Honda]]></category>
		<category><![CDATA[Nissan]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[smart phone]]></category>
		<category><![CDATA[smartphones]]></category>
		<category><![CDATA[Toyota]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=11699</guid>
		<description><![CDATA[According to the Ad-ology Auto Buyers Forecast, after purchase price, gas mileage/fuel economy is the most important factor in a new car purchase decision. Nearly one-third of consumers said the need for better gas mileage triggered their desire to buy a new car.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/11699/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>U.S. Small Businesses Plan to Spend More on Online, Video and Mobile Marketing in 2011</title>
		<link>http://www.marketingforecast.com/archives/9290</link>
		<comments>http://www.marketingforecast.com/archives/9290#comments</comments>
		<pubDate>Mon, 10 Jan 2011 15:00:57 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Ad-ology News Releases]]></category>
		<category><![CDATA[Forecasts: Advertising]]></category>
		<category><![CDATA[Forecasts: Digital Marketing]]></category>
		<category><![CDATA[Small Business Insights]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[forecast]]></category>
		<category><![CDATA[newspaper]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[radio]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[SMB]]></category>
		<category><![CDATA[traditional]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=9290</guid>
		<description><![CDATA[Small business owners are increasingly optimistic overall and nearly half (46%) plan increased marketing spending in 2011, up from 29% who planned increases in 2010. These businesses are committing more resources to online marketing and show increased interest in newer marketing methods such as online video and mobile marketing.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/9290/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>New Psychographic Reports Bring Affordable Lifestyle  Data to Marketers</title>
		<link>http://www.marketingforecast.com/archives/6468</link>
		<comments>http://www.marketingforecast.com/archives/6468#comments</comments>
		<pubDate>Wed, 21 Jul 2010 15:17:14 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Ad-ology News Releases]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=6468</guid>
		<description><![CDATA[Ad-ology Research announced today a new series of detailed yet affordable psychographic reports designed to help brand marketers, ad agencies and small businesses target consumers more effectively. Each Audience Interests+Attitudes report analyzes more than 70 lifestyle topics vital to building effective customer profiles.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/6468/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top 3 Opportunities/Challenges Ahead for Bowling Centers</title>
		<link>http://www.marketingforecast.com/archives/6137</link>
		<comments>http://www.marketingforecast.com/archives/6137#comments</comments>
		<pubDate>Thu, 24 Jun 2010 21:05:00 +0000</pubDate>
		<dc:creator>Jessica Helinski</dc:creator>
				<category><![CDATA[Ad-ology News Releases]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[bowling]]></category>
		<category><![CDATA[challenges]]></category>
		<category><![CDATA[industry marketing insights]]></category>
		<category><![CDATA[opportunities]]></category>
		<category><![CDATA[recreation]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=6137</guid>
		<description><![CDATA[Ad-ology Research recently updated their Industry Marketing Insights report for Bowling Centers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

    * One of the biggest opportunities for growth is considered to be partnering with high schools.  More high schools are not only offering bowling as physical fitness and elective classes, but also adding varsity bowing teams. There was a 3% increase in high school bowling team/club participation in 2009.
    * There's a growing opportunity for bowling "lounges," which cater to the 21-40-year-old demographic. These sophisticated lounges are typically set in urban areas and offer upscale menus, music, bars, high-tech audio and visual systems, and party areas.
    * The number of certified bowling league members has declined by an average of 3% annually in the last decade.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/6137/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Local Market Research Website Brings Focused Insights to Entrepreneurs, Small Businesses</title>
		<link>http://www.marketingforecast.com/archives/6052</link>
		<comments>http://www.marketingforecast.com/archives/6052#comments</comments>
		<pubDate>Wed, 16 Jun 2010 18:55:50 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Ad-ology News Releases]]></category>
		<category><![CDATA[podcast]]></category>
		<category><![CDATA[Small Business Insights]]></category>
		<category><![CDATA[economic gardening]]></category>
		<category><![CDATA[hyperlocal]]></category>
		<category><![CDATA[insurance]]></category>
		<category><![CDATA[local]]></category>
		<category><![CDATA[real estate]]></category>
		<category><![CDATA[restaurant]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[SMB]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=6052</guid>
		<description><![CDATA[Ad-ology Research announced today a new how-to website and series of video briefings, both designed to help local marketers understand and take advantage of market research. LocalMarketResearch.com  and its companion video briefing Local Marketing Minute feature trends, forecasts and opportunities specific to local business. ]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/6052/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New “Marketing Forecast” App Brings Advertising, Marketing Insights to Google Android Users</title>
		<link>http://www.marketingforecast.com/archives/4990</link>
		<comments>http://www.marketingforecast.com/archives/4990#comments</comments>
		<pubDate>Mon, 22 Mar 2010 21:32:41 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Ad-ology News Releases]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[droid]]></category>
		<category><![CDATA[forecast]]></category>
		<category><![CDATA[Forecasts: Social Media]]></category>
		<category><![CDATA[insights]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[itouch]]></category>
		<category><![CDATA[itunes]]></category>
		<category><![CDATA[LINKS FOR MARKETERS]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=4990</guid>
		<description><![CDATA[Ad-ology Research announced their popular Marketing Forecast app is now available for Android-powered mobile devices. Marketing Forecast provides industry research, news and trends for advertisers and marketers. The latest version for iPhone and Android includes a new small business section, social media sharing functions and more content for all marketers.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/4990/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Advertising Agency Clients Most Frustrated by Lack of Communication, Industry Knowledge and Insights</title>
		<link>http://www.marketingforecast.com/archives/4727</link>
		<comments>http://www.marketingforecast.com/archives/4727#comments</comments>
		<pubDate>Wed, 03 Mar 2010 17:49:37 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Ad-ology News Releases]]></category>
		<category><![CDATA[Forecasts: Advertising]]></category>
		<category><![CDATA[ad agency]]></category>
		<category><![CDATA[ad-ology]]></category>
		<category><![CDATA[adology]]></category>
		<category><![CDATA[advertising agency]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[B2C]]></category>
		<category><![CDATA[CMO]]></category>
		<category><![CDATA[LINKS FOR MARKETERS]]></category>
		<category><![CDATA[outside agency]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[web development]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=4727</guid>
		<description><![CDATA[Marketing decision makers say they are most frustrated by advertising and Web design agencies that are not proactive, don’t communicate well, and fail to understand their clients’ businesses and their customers.

According to the 2010 Ad-ology Research Attitudes on Agencies report released today at the American Association of Advertising Agencies (AAAA) Transformation 2010 conference, after cost, marketers tend to choose agencies based on creative capability and quality of previous work.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/4727/feed</wfw:commentRss>
		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>New Study Shows Need for Banks, Financial Services to Market Online</title>
		<link>http://www.marketingforecast.com/archives/3902</link>
		<comments>http://www.marketingforecast.com/archives/3902#comments</comments>
		<pubDate>Mon, 04 Jan 2010 09:00:12 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Ad-ology News Releases]]></category>
		<category><![CDATA[Financial]]></category>
		<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Media Influence]]></category>
		<category><![CDATA[ad-ology]]></category>
		<category><![CDATA[adology]]></category>
		<category><![CDATA[banking]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[Research]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=3902</guid>
		<description><![CDATA[Nearly one in 5 U.S consumers aged 18 to 24 cited online video as an influence on their choice of banks.  More Consumer Spending logothan one-third was influenced by social media such as positive and negative product reviews, blogs, and social networks according to a recent Ad-ology Research study.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/3902/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Year’s Goals for Social Networkers Focus More on Money than Diet, Exercise</title>
		<link>http://www.marketingforecast.com/archives/3965</link>
		<comments>http://www.marketingforecast.com/archives/3965#comments</comments>
		<pubDate>Mon, 28 Dec 2009 17:25:34 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Ad-ology News Releases]]></category>
		<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Industry Marketing Insights]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=3965</guid>
		<description><![CDATA[Twitter users are 49% more interested in becoming involved in their community than the average American, according to a December 2009 consumer survey by Ad-ology Research. Twitter users are also more likely to want to start a business, get a new pet, take up a new hobby, and become more spiritual in the next year. Other social network users, however, have different ambitions.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/3965/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ad-ology Forecast: More than a Quarter of U.S. Small Businesses Plan to Spend on Online Video,  Social Media Marketing in 2010</title>
		<link>http://www.marketingforecast.com/archives/3706</link>
		<comments>http://www.marketingforecast.com/archives/3706#comments</comments>
		<pubDate>Fri, 11 Dec 2009 17:00:07 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Ad-ology News Releases]]></category>
		<category><![CDATA[Forecasts: Advertising]]></category>
		<category><![CDATA[Small Business Insights]]></category>
		<category><![CDATA[ad-ology]]></category>
		<category><![CDATA[ad-ology research]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[LINKS FOR MARKETERS]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[networks]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=3706</guid>
		<description><![CDATA[Small business owners are hoping to engage customers in new ways in 2010. Twenty-eight percent of small business owners say they plan to spend more on online video in 2010, up 75% over last year’s plans.  Twenty five percent say the same about social networking, while 21% plan to commit more resources to mobile advertising.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/3706/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media Influences Consumers&#8217; Choice of Real Estate Services</title>
		<link>http://www.marketingforecast.com/archives/3493</link>
		<comments>http://www.marketingforecast.com/archives/3493#comments</comments>
		<pubDate>Tue, 24 Nov 2009 20:00:35 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Ad-ology News Releases]]></category>
		<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Media Influence]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[Forecasts: Social Media]]></category>
		<category><![CDATA[real estate]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=3493</guid>
		<description><![CDATA[Nearly one in eight higher income consumers said social media influenced their choice of real estate services, the highest of all media types, according to the Summer 2009 Ad-ology Media Influence on Consumer Choice survey.  Of online, social, and traditional media, online media had the most influence across all demographics.  Real estate agency Web sites were the most influential online media. The lucrative 25-to-34 age group was noticeably more influenced by video than other age groups. ]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/3493/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Higher Education Survey:  College Web sites Biggest Media Influence for 18-24 year olds</title>
		<link>http://www.marketingforecast.com/archives/3327</link>
		<comments>http://www.marketingforecast.com/archives/3327#comments</comments>
		<pubDate>Wed, 11 Nov 2009 16:58:22 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Ad-ology News Releases]]></category>
		<category><![CDATA[Media Influence]]></category>
		<category><![CDATA[ad-ology research]]></category>
		<category><![CDATA[adology]]></category>
		<category><![CDATA[college]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[university]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=3327</guid>
		<description><![CDATA[More than 40% of recently surveyed 18 to 24 year olds said a college or university Web site was the most influential media when choosing a college.  Social networks were also influential, cited by a quarter of that demographic in the Summer 2009 Ad-ology Media Influence on Consumer Choice survey.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/3327/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Online Media Top Influencer on Restaurant Choice, Traditional Media Still Best for Pizza Delivery</title>
		<link>http://www.marketingforecast.com/archives/3214</link>
		<comments>http://www.marketingforecast.com/archives/3214#comments</comments>
		<pubDate>Thu, 05 Nov 2009 20:00:03 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Ad-ology News Releases]]></category>
		<category><![CDATA[Food+Beverage]]></category>
		<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Media Influence]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[online media]]></category>
		<category><![CDATA[pizza]]></category>
		<category><![CDATA[restaurants]]></category>
		<category><![CDATA[traditional media]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=3214</guid>
		<description><![CDATA[Traditional media influenced more than 30% of recently surveyed pizza consumers, while online media like restaurant Web sites were the most influential for restaurant-goers.  The Ad-ology Research study also found 61 percent of U.S. consumers surveyed said they had visited "a restaurant they had not visited before" in the last year.  Online media influenced 40% of recent restaurant visitors, with restaurant Web sites having the most influence.  Traditional media proved more effective than social media for these consumers.  Twenty-seven percent were influenced by newspaper, and 25.4% said the same for direct mail. ]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/3214/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Real Estate Survey:  Social Media Influences Real Estate Services Choice for Higher-income Consumers</title>
		<link>http://www.marketingforecast.com/archives/3257</link>
		<comments>http://www.marketingforecast.com/archives/3257#comments</comments>
		<pubDate>Thu, 05 Nov 2009 16:10:35 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Ad-ology News Releases]]></category>
		<category><![CDATA[Media Influence]]></category>
		<category><![CDATA[ad-ology]]></category>
		<category><![CDATA[adology]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[real estate]]></category>
		<category><![CDATA[realtor]]></category>
		<category><![CDATA[Research]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=3257</guid>
		<description><![CDATA[Nearly one in eight higher income consumers said social media influenced their choice of real estate services, the highest of all media types, according to the Summer 2009 Ad-ology Media Influence on Consumer Choice survey.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/3257/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>New Automotive Survey Shows 38% of Consumers Willing to Drive More than an Hour for Their Best Deal</title>
		<link>http://www.marketingforecast.com/archives/3132</link>
		<comments>http://www.marketingforecast.com/archives/3132#comments</comments>
		<pubDate>Fri, 30 Oct 2009 20:00:20 +0000</pubDate>
		<dc:creator>Shannon Bryant</dc:creator>
				<category><![CDATA[Ad-ology News Releases]]></category>
		<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Forecasts: Consumer Spending]]></category>
		<category><![CDATA[Media Influence]]></category>
		<category><![CDATA[automotive]]></category>
		<category><![CDATA[Consumer Spending]]></category>
		<category><![CDATA[Forecasts: Social Media]]></category>
		<category><![CDATA[online media]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=3132</guid>
		<description><![CDATA[Thirty eight percent of U.S. auto buyers are willing to drive more than an hour for their best deal, highlighting the importance of aggressive advertising by dealers.  The Fall 2009 Ad-ology Media Influence on Consumer Choice  survey also found online media is now more influential than social or traditional media on auto purchasing/leasing decisions.  "The growing influence of online media has created the opportunity for price-sensitive consumers to shop beyond their own backyard," said C. Lee Smith, president and CEO of Ad-ology Research. "Dealerships must promote themselves consistently because they have more competition than might be readily apparent," Smith said. ]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/3132/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Online Media Top Influencer on Restaurant Choice, Traditional Media Still Best for Pizza Delivery</title>
		<link>http://www.marketingforecast.com/archives/3147</link>
		<comments>http://www.marketingforecast.com/archives/3147#comments</comments>
		<pubDate>Tue, 27 Oct 2009 19:43:38 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Ad-ology News Releases]]></category>
		<category><![CDATA[Media Influence]]></category>
		<category><![CDATA[ad-ology research]]></category>
		<category><![CDATA[adology]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[pizza]]></category>
		<category><![CDATA[QSR]]></category>
		<category><![CDATA[restaurant]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=3147</guid>
		<description><![CDATA[Traditional media influenced more than 30 percent of recently surveyed pizza consumers, while online media like restaurant Web sites were the most influential for restaurant-goers.  The Ad-ology Research study also found 61 percent of U.S. consumers surveyed said they had visited “a restaurant they had not visited before” in the last year.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/3147/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Ad-ology Automotive Survey Shows 38% of Consumers Willing to Drive More than an Hour for Their Best Deal</title>
		<link>http://www.marketingforecast.com/archives/3070</link>
		<comments>http://www.marketingforecast.com/archives/3070#comments</comments>
		<pubDate>Fri, 23 Oct 2009 17:45:52 +0000</pubDate>
		<dc:creator>Michelle OBrien</dc:creator>
				<category><![CDATA[Ad-ology News Releases]]></category>
		<category><![CDATA[Media Influence]]></category>
		<category><![CDATA[ad-ology research]]></category>
		<category><![CDATA[adology]]></category>
		<category><![CDATA[auto]]></category>
		<category><![CDATA[automotive]]></category>
		<category><![CDATA[car]]></category>
		<category><![CDATA[lease]]></category>
		<category><![CDATA[purchase]]></category>

		<guid isPermaLink="false">http://www.marketingforecast.com/?p=3070</guid>
		<description><![CDATA[Thirty eight percent of U.S. auto buyers are willing to drive more than an hour for their best deal, highlighting the importance of aggressive advertising by dealers.  The Fall 2009 Ad-ology Media Influence on Consumer Choice survey also found online media is now more influential than social or traditional media on auto purchasing/leasing decisions.]]></description>
		<wfw:commentRss>http://www.marketingforecast.com/archives/3070/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
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