Ad-ology Research announced today a new series of detailed yet affordable psychographic reports designed to help brand marketers, ad agencies and small businesses target consumers more effectively. Each Audience Interests+Attitudes report analyzes more than 70 lifestyle topics vital to building effective customer profiles.

Each report goes well beyond basic demographics, analyzing potential audiences and helping identify the best targets through consumer lifestyles, interests and attitudes. These include: Shopping habits, personal goals, media usage, Internet/mobile and social media usage, sports interests, cause/charity support, and attitudes toward various advertising topics.

“Consumers are increasingly sophisticated, and understanding what’s in their hearts and minds is key to selecting the right audience and developing the right message,” said C. Lee Smith, president and CEO of Ad-ology Research. Smith said the cost of psychographic data often puts it out of reach of small and mid-sized companies or brands. “We developed these new reports to be affordable and easy to understand, making this data accessible to more marketers,” Smith said.

Ad-ology Audience Interests+Attitudes reports are available for more than 300 audience types with reports like Foodies, Political Talk Radio Listeners, Golfers, Local TV News Watchers, Store Brand Buyers, and Twitter users. Report prices start as low as $295 USD each.

Ad-ology Research can also be commissioned to conduct a Local Audience Interests+Attitudes study for most media markets in the United States.

Ad-ology Research recently updated their Industry Marketing Insights report for Bowling Centers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

• One of the biggest opportunities for growth is considered to be partnering with high schools. More high schools are not only offering bowling as physical fitness and elective classes, but also adding varsity bowing teams. There was a 3% increase in high school bowling team/club participation in 2009.
• There’s a growing opportunity for bowling “lounges,” which cater to the 21-40-year-old demographic. These sophisticated lounges are typically set in urban areas and offer upscale menus, music, bars, high-tech audio and visual systems, and party areas.
• The number of certified bowling league members has declined by an average of 3% annually in the last decade.

The Industry Marketing Insights report for Bowling Centers is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.

[Source: Ad-ology Research. June 24, 2010]

BELLINGHAM, Washington – Ad-ology Research announced today a new how-to website and series of video briefings, both designed to help local marketers understand and take advantage of market research. LocalMarketResearch.com and its companion video briefing Local Marketing Minute feature trends, forecasts and opportunities specific to local business.

The LocalMarketResearch.com website is updated twice daily with the latest insights, challenges and opportunities, and news for local small and medium-sized businesses. These include: Franchise owners, restaurants, independent retailers, and regional chains or companies that sell in a small number of markets.

“Not every brand is global or national, in fact, many businesses are truly local and get most of their sales from customers who are physically nearby,” said C. Lee Smith, president and CEO of Ad-ology Research. “These types of businesses often face unique marketing challenges and need specialized research to help them be successful,” Smith said.

The Local Marketing Minute video briefing focuses twice each month on one topic and how small businesses and small business marketers can use customer insights and marketing insights to grow business. They are also available for download through Apple iTunes.

Ad-ology Research announced this new resource during the 8^th annual International Economic Gardening Conference, sponsored by Ad-ology. Economic Gardening is a type of economic development that focuses government resources on the growth of local entrepreneurs and small businesses.
About Ad-ology Research

Ad-ology Research (www.ad-ology.com) analyzes key marketing and advertising trends in over 440 industries and what motivates end-customers. The company’s research is used by over 2,000 advertising agencies, media properties and product marketing departments across the United States. Ad-ology is also a research partner for the 2010 American Advertising Federation’s National Student Advertising Competition. Ad-ology Research is a division of Sales Development Services (SDS), Inc. – a Westerville, Ohio firm founded in 1989.

Editor’s Note: The Ad-ology trade name should be hyphenated in all printed references. All other trade names are property of their respective owners and do not constitute nor imply an endorsement.

PRESS CONTACT:
Michelle O’Brien
(614) 794-0500 ext. 100
pressrelations@ad-ology.com

New Version Also Released for iPhone and iPod Touch

Ad-ology Research announced their popular Marketing Forecast app is now available for Android-powered mobile devices. Marketing Forecast provides industry research, news and trends for advertisers and marketers. The latest version for iPhone and Android includes a new small business section, social media sharing functions and more content for all marketers.

“Being available on the Android platform means marketing and advertising pros on other mobile networks – Verizon, Sprint and T-Mobile – have access to the industry news, projections and insights that more than 15,000 iPhone users already use,” said C. Lee Smith, president/CEO of Ad-ology Research. “The number of Android devices is growing quickly, and we’re excited to be the first marketing news and consumer insights app on that platform,” Smith said.

Marketing Forecast keeps strategic advertisers and marketers up-to-speed on the industry and provides a continuous stream of marketing and consumer insights from Ad-ology Research and other top research firms. Marketing Forecast originally launched in September 2009 and quickly became a top resource for the advertising and marketing industry.

The new version includes a small business section – with forecasts, news and marketing trends of interest to entrepreneurs – and an improved user interface overall. New sharing functions make it possible to share content via e-mail, texting, Twitter or Facebook.

The free Marketing Forecast app is available for Motorola’s Droid and other smartphones running the Google Android system and can be found in the Finance section of the Android Market. The iPhone, iPod touch and iPad version is available in the Business section of Apple’s App Store.

About Ad-ology Research

Ad-ology Research (www.ad-ology.com) analyzes key marketing and advertising trends in over 440 industries and what motivates end-customers. The company’s research is used by over 2,000 advertising agencies, media properties and product marketing departments across the United States. Ad-ology is also a research partner for the 2010 American Advertising Federation’s National Student Advertising Competition. Ad-ology Research is a division of Sales Development Services (SDS), Inc. – a Westerville, Ohio firm founded in 1989.

Editor’s Note: The Ad-ology trade name should be hyphenated in all printed references. All other trade names are property of their respective owners and do not constitute nor imply an endorsement.

PRESS CONTACT:
Michelle O’Brien
(614) 794-0500 ext. 100
pressrelations@ad-ology.com