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30 December 2011 Comments Off

Best of 2011: Ad-ology 2012 Marketing Forecast: Mobile is the Next Advertising Frontier for U.S. Small Businesses

Best of 2011: Ad-ology 2012 Marketing Forecast: Mobile is the Next Advertising Frontier for U.S. Small Businesses

Small businesses are clearly on board with online marketing overall, but interest in mobile is up sharply, according to Ad-ology Research. More than 20 percent of small business decision-makers say they plan to commit more resources to mobile marketing in 2012, up from the 12 percent who said the same last year. Compared to previousRead the Rest…

29 December 2011 Comments Off

Best of 2011: Ad-ology Auto Buyers Forecast: Gas Mileage, Technology, American Brands to Influence Purchase This Year

Best of 2011: Ad-ology Auto Buyers Forecast: Gas Mileage, Technology, American Brands to Influence Purchase This Year

Consumers considering a new car purchase are interested in fuel economy, and interest in American brands is up, according to Ad-ology Research. Nearly 35% of U.S. adults said they intend to buy a new or used car in the next 12 months. According to the Ad-ology Auto Buyers Forecast, after purchase price, gas mileage/fuel economyRead the Rest…

29 November 2011 1 Comment

Ad-ology 2012 Marketing Forecast: Mobile is the Next Advertising Frontier for U.S. Small Businesses

Small businesses are clearly on board with online marketing overall, but interest in mobile is up sharply, according to Ad-ology Research. More than 20 percent of small business decision-makers say they plan to commit more resources to mobile marketing in 2012, up from the 12 percent who said the same last year.

26 May 2011 Comments Off

Ad-ology Auto Buyers Forecast: Gas Mileage, Technology, American Brands to Influence Purchase This Year

According to the Ad-ology Auto Buyers Forecast, after purchase price, gas mileage/fuel economy is the most important factor in a new car purchase decision. Nearly one-third of consumers said the need for better gas mileage triggered their desire to buy a new car.

10 January 2011 3 Comments

U.S. Small Businesses Plan to Spend More on Online, Video and Mobile Marketing in 2011

Small business owners are increasingly optimistic overall and nearly half (46%) plan increased marketing spending in 2011, up from 29% who planned increases in 2010. These businesses are committing more resources to online marketing and show increased interest in newer marketing methods such as online video and mobile marketing.

21 July 2010 Comments Off

New Psychographic Reports Bring Affordable Lifestyle Data to Marketers

Ad-ology Research announced today a new series of detailed yet affordable psychographic reports designed to help brand marketers, ad agencies and small businesses target consumers more effectively. Each Audience Interests+Attitudes report analyzes more than 70 lifestyle topics vital to building effective customer profiles.

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