Marketing Forecast from Ad-ology

Small businesses are clearly on board with online marketing overall, but interest in mobile is up sharply, according to Ad-ology Research. More than 20 percent of small business decision-makers say they plan to commit more resources to mobile marketing in 2012, up from the 12 percent who said the same last year. Compared to previousRead the Rest…

Consumers considering a new car purchase are interested in fuel economy, and interest in American brands is up, according to Ad-ology Research. Nearly 35% of U.S. adults said they intend to buy a new or used car in the next 12 months. According to the Ad-ology Auto Buyers Forecast, after purchase price, gas mileage/fuel economyRead the Rest…

Small businesses are clearly on board with online marketing overall, but interest in mobile is up sharply, according to Ad-ology Research. More than 20 percent of small business decision-makers say they plan to commit more resources to mobile marketing in 2012, up from the 12 percent who said the same last year.

According to the Ad-ology Auto Buyers Forecast, after purchase price, gas mileage/fuel economy is the most important factor in a new car purchase decision. Nearly one-third of consumers said the need for better gas mileage triggered their desire to buy a new car.

Small business owners are increasingly optimistic overall and nearly half (46%) plan increased marketing spending in 2011, up from 29% who planned increases in 2010. These businesses are committing more resources to online marketing and show increased interest in newer marketing methods such as online video and mobile marketing.

Ad-ology Research announced today a new series of detailed yet affordable psychographic reports designed to help brand marketers, ad agencies and small businesses target consumers more effectively. Each Audience Interests+Attitudes report analyzes more than 70 lifestyle topics vital to building effective customer profiles.