Top 3 Opportunities/Challenges Ahead for Boat Builders
Ad-ology Research recently updated their Industry Marketing Insights report for Boat Builders. The following are the predicted Top 3 
Opportunities/Challenges from the report for this industry for the upcoming 12 months:
- Manufacturers may begin crafting and marketing more boats under the $10,000 price point at boat shows in order to generate consumer interest and position the products as more affordable.
- Distributors believe that 2011 accessory sales will steadily improve. However, over half plan to maintain level inventory levels in 2011 while about 1/3rd will increase inventory of accessories. These intentions may challenge manufacturers who want to increase sales.
- Sales of new boats have plummeted since 2008 largely as a result of economic pressures. Consumers continue to cut spending on nonessential items and 2010 is expected to be another difficult year.
The Industry Marketing Insights report for Boat Builders is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.
[Source: Ad-ology Research. September 3, 2010]
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