Top 3 Opportunities/Challenges Ahead for TV/Electronics Stores

September 1 2010 | Jessica Helinski

Ad-ology Research recently updated their Industry Marketing Insights report for TV/Electronics Stores. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

  • HDTVs are poised for large growth: While 65% of U.S. homes have HDTVs (compared to 13% in 2009),  more homes are now purchasing HDTVs as secondary sets.
  • Advertisers should take note of consumers’ interest in online shopping for electronics: Approximately 49% of consumers shop for electronics via the Internet, an 8% increase from 2005.
  • A future opportunity for these retailers is demand for 3D TVs: 25% of U.S. online adults plan to buy a 3DTV within three years.

The Industry Marketing Insights report for TV/Electronics Stores is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.

[Source: Ad-ology Research. September 1,  2010]

 

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