Top 3 Opportunities/Challenges Ahead for Home Builders
Ad-ology Research recently updated their Industry Marketing Insights report for Home Builders. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months: 
- Home builders need to have an online presence. Of Americans who bought a home in 2009, 33% say the first step in their home search was to go online to look for properties.
- In 2010, home builders report that their focus will be on lower-priced models (cited by 95%)and smaller homes (96%).
- While minority ownership is expected to grow, white middle-class households are expected to decline after 2010, due in part to aging Baby Boomers. But, growth is expected from specific Boomers: Older couples without children and older singles.
The Industry Marketing Insights report for Home Builders is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.
[Source: Ad-ology Research. August 26, 2010]
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