Top 3 Opportunities/Challenges Ahead for Shoe Stores

August 19 2010 | Jessica Helinski

Ad-ology Research recently updated their Industry Marketing Insights report for Shoe Stores. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

  • The toning/shaping segment is expected to continue boosting walking shoe sales, which grew 33% in 2009.
  • Shoe retailers should cater marketing to African-American women: A 2010 survey revealed that 70% plan to buy shoes in the near future.
  • While cost is important to shoe buyers, many are fiercely brand-loyal, which may lead them to a particular retailer. Despite weak economic conditions, shoppers appear to still focus on quality brands, perhaps due to their durability and reliability.

The Industry Marketing Insights report for Shoe Stores is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.

[Source: Ad-ology Research. August 19,  2010]

 

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