Marketing Forecast from Ad-ology

August 20 2010 | Kathy Crosett

Ad-ology Research recently updated their Industry Marketing Insights report for Work Apparel/Uniform Stores/Vendors. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

• Manufacturers such as White Swan are promoting their offerings via Web sites and social media sites to help retailers boost sales.
• After relaxing their dress code standards, more medical facilities may require their employees to wear uniforms. Surveys indicate that standard uniforms make it easier for patients and customers to identify staff members.
• Companies that specialize only in uniform sales may expand to also offer rentals. These rental programs offer higher profit margins and steadier cash flow especially during slow economic cycles.

The Industry Marketing Insights report for Work Apparel/Uniform Stores/Vendors is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.

[Source: Ad-ology Research. August 17,  2010]