Top 3 Opportunities/Challenges Ahead for Camps, Day and Residential

August 17 2010 | Jessica Helinski

Ad-ology Research recently updated their Industry Marketing Insights report for Camps, Day and Residential. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

  • Camps now offer a wide-range of activities, ranging from traditional arts and crafts to adventure sports and environmental programs. Niche camps that market to specific types of campers and interests are growing across the country.
  • Posting campers’ photos online is a trend that is receiving positive feedback from parents. Also, some camps are investing in webcams so parents can watch activities.
  • More camps offer financial assistance, as demand increases. Seventy-three percent of camps report increased requests for scholarships and other forms of aid in the summer of 2009.

The Industry Marketing Insights report for Camps, Day and Residential is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.

[Source: Ad-ology Research. August 17,  2010]

 

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