Marketing Forecast from Ad-ology

August 13 2010 | Kathy Crosett

Ad-ology Research recently updated their Industry Marketing Insights report for Farm Supply Stores/Cooperatives. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

• The number of small farms is increasing and large farms are growing in size. Large farms are contributing to the globalization of agriculture at one end and smaller farms are contributing to the growth of the grow-local and often organic market.
• Congress has been holding hearings on farm trade protections and cooperatives. The National Council of Farmer Cooperatives (NCFC) contends their organizations are necessary to help farmers compete globally and to keep costs down as any profits are returned to member farmers as patronage at year end.
• More state and local governments are passing laws requiring manufacturers and retailers to display labeling regarding product genetic modification. These new laws increase the expense and difficulty of selling plant seed.

The Industry Marketing Insights report for Farm Supply Stores/Cooperatives is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.

[Source: Ad-ology Research. August 13,  2010]