While you may be spending February 14th showing your significant other how much you love and appreciate him or her, have you taken the time to show your feelings of appreciation to your clients? Apart from the annual holiday card, it’s important to let your clients know how valuable they are to you and thank them for their business. While you may not necessarily be sending them a dozen roses, a simple thank you can be a great way to express your gratitude. Andrea R. Nierenberg, president of The Nierenberg Group, writes about the importance of thanking clients in her article “Eight Key Ways to Say “Thank You” to Customers.” She gives some great examples of when to extend thanks to a client, which range from an obvious situation (a client compliments you) to times when you might not think to say thanks (your pitch for a new service or account is rejected). Also, Nierenberg offers a fantastic suggestion at the end of her article:

“Every day take 15 minutes at the beginning or end of the day and write three short goodwill notes: one to a prospect, one to a client and one to a friend. Just say “Hi,” send an article, or say thanks-just make it specific. When you do this, at the end of the week you’ll have made 15 goodwill contacts, and at the end of the year, 750. Think of the “business seeds” you’ll have planted. Some of this could germinate into additional business.”

By writing these notes, not only are you keeping your name and your agency fresh in others’ minds, but you are also reinforcing professional and personal ties, which can do nothing but benefit your business in the future. Check out the entirety of Nierenberg’s article here.