Marketing Contractor Services for Best Results

May 2 2008 | Kathy Crosett

Anyone who tried to hire a home maintenance or improvement contractor during the recent housing boom may have had a long wait. These days, contractors may find themselves facing a long wait for work as home remodeling and improvement expenditures are expected to decline through 2008.

What are the key factors that influence home owners when it comes to hiring a contractor? A recent survey provides a peek into the consumer mindset.

Here’s what keeps consumers from hiring a contractor:

  • Cost of the job 41%
  • Contractor makes a mess in the home 27%
  • Contractor breaks something while repair something else 30%

Key criteria for selecting a contractor:

  • Project done on time and on budget 67%
  • Recommendation from a neighbor or friend 70%
  • Contractor appears trustworthy 16%
  • Price 10%

Is it time for your contractor clients to undertake a direct mail campaign that rewards existing clients for making referrals?

Sources:

Kimberly-Clark Professional DIY Business Survey

“No Recovery in Remodeling Activity Expected Through 2008,” Joint Center on Housing Studies, Harvard University.

 

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