Marketing Forecast from Ad-ology

August 6 2010 | Kathy Crosett

Ad-ology Research recently updated their Industry Marketing Insights report for Agricultural/Garden Machinery Manufacturers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

• As more consumers turn to fresh fruits and vegetables and demand for locally sourced products grows, farmers may increase the amount of cropland under cultivation. This shift may lead to higher demand for agricultural equipment.
• More equipment manufacturers are developing and introducing new utility vehicles which target ranchers, farmers and property owners. These less expensive vehicles are helping manufacturers and dealers maintain higher sales while the demand for tractors and combines remains depressed.
• The outlook for more equipment purchases in 2011 is improving especially for farmers who have over $3 million in gross farm receipts. This group is also more likely to purchase additional land for planting and be likely purchasers of additional agricultural equipment.

The Industry Marketing Insights report for Agricultural/Garden Machinery Manufacturers is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.

[Source: Ad-ology Research. August 6,  2010]