Marketing Forecast from Ad-ology

August 3 2010 | Jessica Helinski

Ad-ology Research recently updated their Industry Marketing Insights report for Nonprofit, Civic/Social Organizations. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

• In 2009, corporate giving increased 5.5% (5.9% adjusted for inflation) to $14.1 billion. Industry professionals credit the increase of corporate in-kind donations, which are less effected by recessions.
• Peer-to-peer fundraising is expected to continue growth, due in part to the popularity of social networks and ubiquity of mobile devices.
• Seventy-nine percent of nonprofit organization professionals are uncertain of how to demonstrate social media’s value for their organizations, though the majority (85%) plan to use it more in the next two years.

The Industry Marketing Insights report for Nonprofit, Civic/Social Organizations is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.

[Source: Ad-ology Research. August 3, 2010]