Ad-ology Research recently updated their Industry Marketing Insights report for Accounting Services. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

• About half of surveyed accounting firms, of all sizes, identified retaining clients, as a top concern in 2010. This concern has replaced the previous top concern of retaining talent and is linked to general economic conditions.
• Accounting firms are differentiating themselves by adding niche services such as business valuations, litigation support and forensics/fraud.
• The financial reform bill of 2010 is expected to generate new jobs and opportunities for the accounting industry. Businesses will need to hire accountants to help the clarify the meaning of new regulation and to audit internal operations to prove that they are meeting the requirements of the law.

The Industry Marketing Insights report for Accounting Services is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.

[Source: Ad-ology Research. July 28, 2010]