Ad-ology Research recently updated their Industry Marketing Insights report for Parking Lots and Garages. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

• Seniors aged 65 and older and Americans aged 25 to 34 years old-rank security as the most important factor when selecting where to park.
• More builders are seeking certification from the U.S. Green Building Council. “Green” efforts include turning concrete rooftops into green surfaces to reduce storm-water runoff.
• Pay-on-foot kiosks and signs that alert drivers to open spaces are just two examples of new technologies emerging in the industry.

The Industry Marketing Insights report for Parking Lots and Garages is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.

[Source: Ad-ology Research. July 28, 2010]