Marketing Forecast from Ad-ology

July 27 2010 | Jessica Helinski

Ad-ology Research recently updated their Industry Marketing Insights report for Colleges, Universities, and Professional Schools. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

• Traditionally, colleges and universities target the young adult population. However they also extend programs to adult learners through continuing education and online programs. These programs are expected to expand after 2010, which is when the demographic dip in the number of traditional college-age students will occur.
• Increases among first-time full-time enrollment in colleges/universities/trade schools in 2008 Hispanics (+15%).
• Only about 38% of veterans used education benefits in 2007-08, but that is expected to increase due to the Post-9/11 Veterans Educational Assistance Act of 2008 that went into effect in August 2009.

The Industry Marketing Insights report for Colleges, Universities, and Professional Schools is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.

[Source: Ad-ology Research. July 27, 2010]