Ad-ology Research recently updated their Industry Marketing Insights report for Piano/Keyboard Dealers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

• Industry experts believe that the recreational music making movement (RMM) is critical to the piano industry, especially as Baby Boomer retire and seek stress-free ways to learn.
• There’s opportunity for retailers who sell piano publications. In particular, publications geared towards beginners continue to experience high demand.
• A challenge for the piano industry are digital pianos, which have gained popularity for their affordability compared to traditional pianos.

The Industry Marketing Insights report for Piano/Keyboard Dealers is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.

[Source: Ad-ology Research. July 20, 2010]