Marketing Forecast from Ad-ology

July 23 2010 | Kathy Crosett

Ad-ology Research recently updated their Industry Marketing Insights report for Butcher Shops. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

• Consumer interest in sourcing local products has been extending to butcher shops. Though this is still a niche industry, butchers are reporting seeing more consumers who want to know exactly where their meat is coming from.
• Butchers are having difficulty obtaining quality meats because of the lack of local slaughterhouses around the country. The centralization of meat processing in the U.S. forced many slaughterhouses to close. There is some interest in opening new and mobile slaughterhouses to meet demand, especially from small local farmers and butchers. But many consumers do not want these businesses in their towns.
• Demand for goat meat is expected to increase as the ethnic populations from the Middle East, Caribbean and Indian communities rise across the country. Butchers may market to these demographic groups.

The Industry Marketing Insights report for Butcher Shops is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.

[Source: Ad-ology Research. July 23, 2010]