Marketing Forecast from Ad-ology

July 15 2010 | Jessica Helinski

Ad-ology Research recently updated their Industry Marketing Insights report for Waterproofing Companies. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

• Integral waterproofing is emerging as a popular alternative to coatings and membranes.
• Consumers are increasingly seeking eco-friendly materials and services. More contractors are turning to water-based coatings, which are non-toxic.
• Approximately 60% of homeowners have wet basements. These businesses should particularly target those who live in flood- and hurricane-prone areas.

The Industry Marketing Insights report for Waterproofing Companies is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.

[Source: Ad-ology Research. July 15, 2010]