Top 3 Opportunities/Challenges Ahead for Fast Casual Restaurants

July 16 2010 | Kathy Crosett

Ad-ology Research recently updated their Industry Marketing Insights report for Fast Casual Restaurants. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

  • Family style restaurants are favored by 2/3′s of consumers who want to take their children out to eat once a month.
  • Restaurants are emphasizing sustainability, locally sourced foods and nutrition when marketing to consumers in 2010.
  • Fast casual operators are differentiating themselves by offering a variety of adult beverages. Up to 40% of the Top 100 Chains now offer alcoholic beverages.

The Industry Marketing Insights report for Fast Casual Restaurants is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.

[Source: Ad-ology Research. July 16, 2010]

 

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  • junebisel

    If I say “hooray for the addition of alcohol!” would that be taken negatively? :)