Marketing Forecast from Ad-ology

July 6 2010 | Jessica Helinski

Ad-ology Research recently updated their Industry Marketing Insights report for Adult Day Care Centers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

• There are an estimated 40,000 caregivers across the country (a target market for adult day care centers), of which 75% work outside the home. As Baby Boomers’ parents age, the number of caregivers is expected to grow rapidly, creating even more demand for these services.
• A quarter of caregivers report using the Internet and print media as sources of caregiving information. Of those that do, they most commonly seek information regarding care services (53%) and information about care facilities (40%).
• An emerging trend in the industry is catering specifically to niche markets. There’s an increase in centers that are faith-based or market  to specific groups, such as veterans.

The Industry Marketing Insights report for Adult Day Care Centers is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.

[Source: Ad-ology Research. July 6, 2010]