Marketing Forecast from Ad-ology

July 1 2010 | Jessica Helinski

Ad-ology Research recently updated their Industry Marketing Insights report for Adult Day Care Centers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

• There are an estimated 40,000 caregivers across the country, of which 75% work outside the home. As Baby Boomers’ parents age, the number of caregivers is expected to grow rapidly, creating even more demand for these services.
• A quarter of caregivers, a target market for adult day care centers, report using the Internet and print media as sources of caregiving information. Of those that do, they most commonly seek information regarding care services for the recipient (53%) and information about care facilities (40%).
• Reliance on public funding is a major challenge for these businesses, as budget shortfalls are forcing many states to cut back on support services for the elderly and disabled.

The Industry Marketing Insights report for Adult Day Care Centers is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.

[Source: Ad-ology Research. July 1, 2010]