Marketing Forecast from Ad-ology

June 29 2010 | Jessica Helinski

Ad-ology Research recently updated their Industry Marketing Insights report for Real Estate Agents/Agencies. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

• Baby Boomers are a key group. Approximately 26% of Baby Boomers plan to move to a new home this year.
• In 2009, as a result of Internet home search(es), 28% of buyers found the agent used to search for/buy their home. Buyers who used the Internet during their home search were more likely to contact a real estate agent than those who didn’t use the Internet.
• There was a 4% decrease in the number of home buyers who reported using a real estate agent in 2009 compared to 2008.

The Industry Marketing Insights report for Real Estate Agents/Agencies is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.

[Source: Ad-ology Research. June 29, 2010]