Top 3 Opportunities/Challenges Ahead for Ice Cream Shops
Ad-ology Research recently updated their Industry Marketing Insights report for Ice Cream Shops. The following are the predicted 
Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:
- Operators are reporting a resurgence of interest in frozen yogurt as consumers perceive these options to be healthier.
- More ice cream shops are co-branding their offerings with other food types such as donuts or sandwiches. In doing so, they can make better use of ad money, appeal to a broader cross-section of consumers, and smooth out revenue streams during the year.
- Despite the continued seasonality of ice cream sales, heavily weighted in the months between April and August, frozen dessert sales are seeing better performance during the entire calendar year.
The Industry Marketing Insights report for Ice Cream Shops is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.
[Source: Ad-ology Research. June 25, 2010]
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