Marketing Forecast from Ad-ology

June 16 2010 | Jessica Helinski

Ad-ology Research recently updated their Industry Marketing Insights report for Family Entertainment Centers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

• After falling from their peak of 10,000 in the 1980s, the number of arcades has risen to approximately 5,000 across the country. Industry professionals believe part of the fueled popularity is due to members of Generations X and Y introducing their children to games they used to play, such as Pac-Man and Tron.
• Many family entertainment centers are adding private-party areas to attract those celebrating birthdays and other events. In particular, “tween” and teen parties are increasingly in demand, during which traditional games are replaced with go-karts and other activities geared toward older consumers. For some locations, these types of parties account for 30% of birthday-party business.
• An emerging trend is adding live events to family entertainment centers (FEC). More of these businesses are showcasing family-friendly DJs or live music, which they believe not only encourages repeat visitors but also attracts consumers that might not normally visit an FEC.

The Industry Marketing Insights report for Family Entertainment Centers is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.

[Source: Ad-ology Research. June 16, 2010]