Marketing Forecast from Ad-ology

June 18 2010 | Kathy Crosett

Ad-ology Research recently updated their Industry Marketing Insights report for Computer Training Services. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

• SMBs make a key market for training firms in 2010. These companies are more quickly adopting new technology and may need training in order to make the most of their new investment.
• Computer training in some occupations has not succeeded because older generations of workers are not computer literate. This has been particularly true in the technical trades of the plumbing and heating industry.
• The federal government may prove to be a source of business for these operators. The size of government is expected to grow under the Obama administration. As more employees come on board they will require training to understand the government’s systems.

The Industry Marketing Insights report for Computer Training Services is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.

[Source: Ad-ology Research. June 18, 2010]