Marketing Forecast from Ad-ology

June 11 2010 | Kathy Crosett

Ad-ology Research recently updated their Industry Marketing Insights report for Sugar Processing Companies. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

• The current Farm Bill allows for price supports for U.S. produced sugar through 2011 and is promoted by the National Farmer’s Union which claims that 146,000 jobs are linked to the sugar industry.
• Up to 95% of sugar beets planted in the country are now “Roundup Ready” meaning that genetic engineering allows them to withstand the active ingredient in the Roundup herbicide. The variety of beet is extremely popular with farmers but environmentally concerned groups have been seeking to prevent the planting of this type of beet.
• Highly processed sugar products such as high-fructose corn syrup are being blamed by consumers for everything from obesity to diabetes. As a result, large food processing firms such as Coca-Cola and Pepsi have introduced summertime-only products that contain cane sugar which is not as highly processed.

The Industry Marketing Insights report for Sugar Processing Companies is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.

[Source: Ad-ology Research. June 11, 2010]