Marketing Forecast from Ad-ology

June 8 2010 | Jessica Helinski

Ad-ology Research recently updated their Industry Marketing Insights report for Home Remodelers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

• An increasing number of remodelers are involved in home modification work relating to aging-in-place. Planning for aging-in-place remodeling/renovation has increased 10% in the past three years, and 75% of remodelers report an increase in requests for aging in place projects.
• There is also expected to be increased demand from the rental market. The average age of U.S. rentals is 36 years and there has been little investment in rental stock, which is expected to spur the need for renovation/updates.
• Demand for home weatherization is predicted to grow as consumers increasingly seek to save money and energy. The U.S. Department of Energy reports that, on average, weatherization reduces heating bills by 32% and overall energy bills by about $350 per year at current prices.

The Industry Marketing Insights report for Home Remodelers is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.

[Source: Ad-ology Research. June 8, 2010]