Marketing Forecast from Ad-ology

June 4 2010 | Kathy Crosett

Ad-ology Research recently updated their Industry Marketing Insights report for Beverage Manufacturers. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:

• In 2010, leading manufacturers have begun promoting lower calorie, more nutritious soft drinks to the school-aged market.  The change marks the industry’s adherence to the Alliance School Beverage Guidelines. Over 100 new product launches were reported in 2009.
• Manufacturers are concerned that state and local authorities may begin to tax sugar sweetened soft drinks and use the revenues to pay for health care costs.
• Analysts expect more mergers or joint partnerships in the industry because of continued profit pressures and drop in demand. To drive growth, operators are looking for ways to expand into related businesses or new product lines at the lowest possible cost.

The Industry Marketing Insights report for Beverage Manufacturers is available on Ad-ology.com (Research Store) for $195 USD with local market data for any U.S. market.

[Source: Ad-ology Research. June 4, 2010]